Adelaide Hotel, Pub and Club Valuations

A heritage corner pub in Port Adelaide, a gaming hotel in the northern suburbs or a sporting club in the southern suburbs can each carry several assets in one sale, and every one of them is valued on its own evidence before the figures are added together.

Valuing an Adelaide hotel or club starts by pulling apart what is actually being sold: the trading business, the liquor licence, any gaming machine entitlements and, where it is owned, the freehold. Sales of comparable venues, read as multiples of maintainable earnings, lead for the business, and the licence, the gaming position and the property are each assessed separately so no part is counted twice.

When Adelaide hotels and clubs need a valuation

Hotel valuations are typically commissioned when a leasehold business or a freehold going concern is about to change hands, when a shareholder in the hotel company wants out, when a bank reviews a facility secured over the venue, or when a property settlement in the Adelaide registry of the Federal Circuit and Family Court needs a figure at a fixed date. Club committees ask for one when a merger with another club is on the table, when surplus land might be sold, or before a large redevelopment.

Almost every one of those cases turns on the same issue. An asking price usually wraps the trade, the licence, the gaming entitlements and the building into one number, and a buyer, lender or court will want to see each piece on its own. Taking them apart is the bulk of the job.

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Narrowing hotel sales to the right comparisons

The Market Approach carries the most weight. South Australian hotels sell often enough, through specialist hotel brokers and under the eye of the lenders who fund them, that recorded sales are better evidence than any forecast.

We sort sales first by the interest that changed hands, because a freehold going concern, a leasehold business and a sale of gaming machine entitlements on their own are different deals. We then narrow by venue type, location, licence class and trading hours, the number of gaming machines the venue holds entitlements for, and the split between front bar, dining, bottle shop, accommodation and gaming, and read every price against maintainable earnings.

The gaming position is analysed on its own. How durable that income is depends on the entitlements held, the conditions on the venue's approval and the responsible gambling obligations on the operator, none of which touch the food and beverage trade.

Earnings test

Sustainable earnings are capitalised after the licensee's own hours are costed at the salary of a venue manager and, where the operator also owns the building, after a market rent is charged. That draws a line between what the trade earns and what the property earns.

Asset test

Cellar, bar, kitchen and bottle shop plant, accommodation fit-out and gaming equipment are valued at market, and the liquor licence and gaming entitlements are added as separate assets. In a hotel with weak trading figures the entitlements alone can be worth more than the business, and the report shows it.

Normalising a hotel or club's earnings

A reviewing valuer looks at these adjustments before anything else, so every one is set out in the report with its reason. For Adelaide pubs, hotels and clubs they commonly include:

Licensed venues across Adelaide and South Australia

In South Australia liquor and gaming sit under one regulator. The Liquor and Gambling Commissioner, working through Consumer and Business Services, grants and transfers liquor licences under the Liquor Licensing Act 1997 (SA) and administers gaming machine licences under the Gaming Machines Act 1992 (SA). A venue is worth what its licences currently permit, so the report records the licence class, the trading hours, the number of gaming machines the venue may operate and any conditions before a single comparable sale is chosen.

Gaming machine entitlements usually draw the most attention from buyers. In South Australia entitlements are held separately from the hotel and can be bought and sold through a regulated trading system, so their price is set partly outside any one venue. In many suburban hotels in Salisbury, Elizabeth, Modbury, Marion and the outer south, the gaming room carries a large share of total value, which is why we never let it disappear into a single goodwill number.

Location divides the rest of the market. CBD hotels on Hindley Street, Rundle Street and around the Square Mile trade on office workers, students and visitors; pubs in North Adelaide and along the Adelaide Oval walk fill on match days; Glenelg and the beachside suburbs trade with the seasons; heritage hotels in Port Adelaide and the country pubs of the Barossa and Clare Valley lean on dining and accommodation. Nationally the number of accommodation and food services businesses grew by just 1.3 per cent in 2025 to 2026 (Source: ABS, Counts of Australian Businesses, July 2022 to June 2026, released 18 August 2026), so this is a mature trade where buyers price each venue on its own footing rather than on growth in the sector.

1.3%
national growth in accommodation and food services businesses, 2025 to 2026
Source: ABS, Counts of Australian Businesses, July 2022 to June 2026, released 18 August 2026
2 Acts
apply to a South Australian gaming hotel: the Liquor Licensing Act 1997 (SA) and the Gaming Machines Act 1992 (SA), both administered through Consumer and Business Services
4 interests
can be bundled into one venue sale: the trade, the liquor licence, the gaming entitlements and the freehold, each valued on its own

How the report is built, and how it is challenged

The report sets out the purpose, the standard of value, the valuation date and the material relied on, noting what was missing. It then explains each approach considered, the method used, every adjustment to earnings and why it was made, and how the results were weighed into a range, in terms a non-specialist can follow.

Hotel and club valuations attract hard scrutiny because the sums are large and the mix of assets is complicated. Whether the venue sits at the centre of a shareholder dispute in the Supreme Court of South Australia, a partnership claim in the District Court of South Australia or a refinance before a bank's credit committee, the first question is usually how much of the price is gaming and how much is trade. Our reports are prepared in line with APESB, APES 225 Valuation Services and signed by a certified valuer who will explain that split and defend it.

Ask this before you engage a valuer

How will the gaming entitlements be separated from goodwill, and what evidence will support each number? If the answer is a single combined figure, the analysis has not been done.

Matching the report to the venue's purpose

An Indicative valuation suits a licensee considering an approach from a hotel group or weighing whether to sell a leasehold. It is for internal decision-making and is not written for third party reliance. A Summary report suits the sale or purchase of a leasehold business or a freehold going concern, a lease renewal or a refinance. A Detailed report is needed for a shareholder dispute, a family law matter, a club merger or an insurance claim, where another expert will probably examine the opinion.

Consider every reader, not just yourself. Where a court, the ATO, a lender or the other side's valuer will probe the figure, the report must carry enough reasoning to meet their questions.

Indicative

For internal decision-making. Useful for testing an offer, setting an expectation before a negotiation, or deciding whether to go to market. It is not written for third party reliance.

Summary

Sets out the approaches applied, the normalisation adjustments made and the reasoning behind the conclusion. The usual choice for a sale, an ownership change or a finance application.

Detailed

Applies and reconciles all relevant approaches in full. The level required where a court, the ATO, a lender or another expert will review the opinion.

Compare the three report types

Questions about valuing Adelaide pubs, hotels and clubs

By splitting the trading business from the liquor licence, the gaming entitlements and any freehold, then valuing each on its own evidence. The business is generally valued against comparable South Australian hotel sales as a multiple of maintainable earnings, and checked by capitalising earnings once a salaried manager and a market rent are costed.
Yes. Gaming income depends on the venue's gaming machine licence under the Gaming Machines Act 1992 (SA), the entitlements it holds and the conditions attached, none of which drive the front bar or dining trade. Because entitlements in South Australia can be traded separately from the hotel, we value them as their own asset so a buyer, bank or court can see how much of the price rests on gaming.
In a leasehold sale the buyer gets the business and a right to occupy the building under a lease, so value hangs on the rent and the years remaining. A freehold going concern also includes the property, which is valued as a separate interest on property evidence. Before valuing the business in a freehold sale we charge it a market rent, so the trade is not credited with value that really belongs to the building.
That depends on the licence class, the approved trading hours, any conditions and how much of the trade relies on them. Licences are granted under the Liquor Licensing Act 1997 (SA), and moving one to a buyer needs approval through Consumer and Business Services. We record what the licence allows and treat any uncertainty about the transfer as a risk to the price.
Often a great deal. A buyer of a leasehold hotel is paying for future trade out of that building, so the remaining term and options decide how long they have to recover the price and any refurbishment. With only a few years left, or a heavy rent review approaching, the value can fall sharply and lenders may cap what they will advance.
Certified reports are delivered from seven business days after the information arrives. The timing mostly depends on how soon the venue can provide three years of accounts split by department, gaming and point of sale reports, the lease, the licence and entitlement details and any finance agreements.
As a separate part of the transaction. We confirm what the gaming machine licence permits, how many entitlements the venue holds, any conditions, and which approvals the sale will need from the Liquor and Gambling Commissioner. Gaming income is then valued on its own and the machines themselves are valued as equipment, because a buyer pays for the right to operate them and the trade they bring, not for the cabinets.
Usually. A sporting or community club is generally a not-for-profit body owned by its members, so it does not sell the way a hotel does. Valuations tend to support a merger with another club, the sale of surplus land, or a committee decision on a major redevelopment. We still separate the trade, the licences, the gaming position and the property, but the purpose and the standard of value are fixed at the outset because they differ from a commercial sale.

Book a Free Consultation

Talk your situation through with a certified valuer before you commit to anything, at no cost.

Andrew Mackson
Andrew Mackson, CFA, ABV, CBV
Managing Partner · 15+ years
Book a Free Consultation →

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